AI SEO: be the answer in ChatGPT & Gemini
More people now ask AI tools instead of scrolling search results. AI SEO makes sure your brand is the one they recommend.
What is AEO and GEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the practice of optimizing your content and brand so AI systems, like ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews, understand you, trust you and cite you in their answers.
What is included
- AI visibility audit: how AI tools currently describe your brand and competitors.
- Answer-first content: clear, well-structured answers to the questions your customers ask.
- Entity optimization: consistent brand information across your site, profiles and the wider web.
- Structured data: schema that helps machines understand who you are and what you offer.
- Authority & mentions: citations on the trusted sources that AI models learn from.
- Crawler access: making sure AI crawlers can read your important pages.
How AI SEO relates to classic SEO
AI SEO builds on the same foundation: crawlable pages, helpful content and real authority. The difference is in the details. AI answers favor content that is direct, factual, well structured and backed by trusted sources. I optimize for both, so you win in classic search results and in AI answers.
AI SEO FAQ
Can you guarantee ChatGPT will mention my brand?
No one can control AI answers directly. What I can do is make your brand clearly understood, well documented and widely cited, which greatly improves your chances of being mentioned.
Is AI SEO replacing normal SEO?
No. Most AI tools still rely on search indexes and trusted websites. Strong classic SEO is the base, and AI SEO adds a layer on top of it.
How do you measure AI visibility?
I track a set of important questions across major AI tools and record whether and how your brand appears, along with referral traffic from AI platforms.
Is AI recommending your competitors?
Find out how ChatGPT and Gemini describe your business today.